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Banks Selling Insurance: Practices Around the World
How does it distribute its products? Does it go direct, or does it distribute through marketing companies ... pro- grams and so forth? Are we going to just deal direct, and let the bank provide all the marketing support ...- Authors: Douglas French, Keith Gubbay, Rachel M Hancock, Gerald G Cunningham
- Date: Jun 1993
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities; Global Perspectives; Life Insurance>Marketing and distribution - Life Insurance